According to Rice, the design of the logotype was influenced by Helvetica Black, which is also used for the film’s title in a 1976 teaser trailer, as seen in the last image presented here. Some revisions to this logotype were made by Joe Johnston with additional adaptations for widescreen presentation made by Perri. However, Lucas ultimately settled on using the Star Wars logotype designed by Suzy Rice, which had been featured on early teaser posters and promotional packages. For the 1981 re-release, the opening crawl was revised and reset in its entirety in News Gothic Bold, with a new episode title set in News Gothic Extra Condensed.įor the film’s title, Perri initially designed a vanishing point logotype for the opening crawl, which was used on posters and merchandising for the film. The subtitles used for alien characters are set in Trade Gothic Bold with shadow. The “A long time ago” titlecard, opening crawl and end titles are set in Trade Gothic Bold No. The tone of the text feels like it belongs on the opening crawl, backed by the familiar sounds of John Williams composition, but it is instead using the familiar to do something different. Opening crawl and titles designed by Dan Perri for the 1977 epic space opera film Star Wars, written and directed by George Lucas.
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